Download PDF by Aichinger E.: 2-affine complete algebras need not be affine complete

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Webster, Phalen, and Lichty (2000) explained that this audience duplication is relevant to both advertisers and programmers. They pointed out that duplication indicates critical behavior activities such as exposure, frequency, audience flow, and audience loyalty. Choosing content of a similar type is evident in the popularity of reality television, as with a different reality show on every night the audience simply moves from reality show to reality show regardless of which television network the shows are on.

The need for information, entertainment, and social uses is among these amenities and creates a dependency on the work of mass media organizations. Events happen and people look for an explanation of what it means or a context as to why this event is important. Hunt and Ruben (1993) even described an information dependency on advertising. There is a dependency on certain products to help people in their work and everyday lives, as certain products make life easier or more enjoyable. , Hunt & Ruben, 1993).

The individual dependency on the mass media is through the reception of content that cannot be otherwise obtained. The organizational dependency on the mass media is through the distribution of content and the need for an exposure vehicle to reach an audience. The recognition of both individual and organizational needs on the mass media is a strength of the media dependency model in examining the content decision-making process. INDIVIDUAL MEDIA DEPENDENCY Individual media dependency relates strongly to media use and the uses and gratifications perspective.

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2-affine complete algebras need not be affine complete by Aichinger E.


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