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Extra resources for A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance
86 This reflected a commitment by Oxfam to extend the benefits of producer support and networking across the Fair Trade movement. 87 As well as linking ATOs, forming IFAT was a significant step in advancing consumer/producer relations. Producer representatives were involved in the second IFAT conference. 88 By the early 1990s food products were beginning to be seen as increasingly important to the development of Oxfam’s Fair Trade commitment. 89 With the successful launch of Max Havelaar coffee in the Netherlands, extending the offering of alternative food products sold in Oxfam shops was seen as consistent with Oxfam’s wider Fair Trade goals.
By the mid-1970s Oxfam had established a set of principles that would guide its international trading operations and provide a model for Fair Trade. 6 Negotiating the complexities of international trading, often hampered by limited resources and poor communications, was a challenging operation. 7 The history of Oxfam’s involvement with Fair Trade has been a surprisingly neglected field. While many academic studies of Fair Trade include some reference to Oxfam, few have critically engaged with the empirical evidence found within the extensive archival sources.
Handcrafts were also a way of supplementing earnings from home and were a particularly valuable source of independent income for women. 96 Oxfam recognised that support for the Fairtrade Mark could cause a dilemma for the operation of its own handcrafts programme. 97 They would then be overlooked by buyers, even alternative buyers. This potentially would lead to an awkward position where Oxfam would be a leading supporter of the Fairtrade Mark but not using it. 100 Oxfam had been making regular grant contributions to the Fair Trade Mark steering committee (later renamed the Fairtrade Foundation) from 1990/91 but there were still some doubts within Oxfam about the direction of its Fair Trade programme.
A History of Fair Trade in Contemporary Britain: From Civil Society Campaigns to Corporate Compliance by Matthew Anderson